Media and publishing market forecast firm Simba Information, publisher of the “Book Publishing Report” newsletter, has estimated about 35% of iPad owners haven’t used the devices to read e-books. The estimate is based on the preliminary findings from a nationwide survey of over 1,800 respondents, who were selected on a nationally representative basis.

“The fact that over a million iPad buyers haven’t used the gadget for e-books shows that not all new gadgets equate to a new e-reader,” says Michael Norris, senior trade book analyst at Simba Information.

Social networks such as Facebook and Twitter have potential to get adults excited about reading books. Many adult readers enjoy connecting on a personal level with the authors of the books they read.

September is National Literacy Month, and adult educators are always looking for ways to get their students excited about reading books.

Money, money, money. The size of your book will determine how expensive your book is to print. So think carefully before writing as many pages as you possibly can as this will make it more expensive. A more expensive book means fewer copies are sold.

Global children’s publishing market is projected to reach about US$9.66 billion by the year 2015. Growth in the market is especially driven by factors such as population growth, changing lifestyles, higher emphasis on education, growing readership, increased spending on education by governments and parents.

The proclivity for bright, colorful books with magnificent art, captivating stories, tales that revere magical creatures, exotic places, and the ingenuity of many traditions has long flourished the children’s publishing industry.

Amazon.com, Inc. announced “Kindle for Mac,” a free application that lets readers around the world enjoy Kindle books on their Mac computers. The U.S. Kindle Store (www.amazon.com/kindlestore) currently offers over 450,000 books, including New Releases and 102 of 111 New York Times Bestsellers, and is the only place to find some of today’s most popular books in digital format.